When you scale Scrum, the challenge isn’t just delivery, it coherence

TL;DR

When scaling Scrum, the main challenge is maintaining coherence across teams, not just delivering work. Without coordination, teams create inconsistent user experiences and duplicate efforts. To address this, form a cross-team Community of Practice to develop shared frameworks and include them in your Definition of Done, promoting collaboration and consistency without adding hierarchy.

27 May 2025
Written by Martin Hinshelwood
1 minute read
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When you scale Scrum, the challenge isn’t just delivery, it’s coherence. UX is a great example. Left unchecked, each team reinvents the wheel, creates inconsistent interactions, and loses alignment.

The answer isn’t a central UX team doing all the work. It’s a Community of Practice made up of practitioners from each Scrum Team, collaborating to evolve a shared interaction framework. That framework then becomes part of your Definition of Done.

This isn’t about control. It’s about shared ownership and reuse without bottlenecks.

UX coherence at scale is a system design problem. Don’t solve it with more hierarchy. Solve it with better collaboration.

How are your UX practices scaling with your teams?

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